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Our Story

Built because Indian brands deserved Indian imagery.

Chitrakosh started with a simple frustration: searching global stock libraries for "Indian family" or "Indian office" returned imagery that felt foreign, staged, or plain wrong. We set out to build the opposite — a library shot by, and for, people who understand what India actually looks like.

Today, thousands of businesses — from D2C startups to national banks — license imagery from Chitrakosh for campaigns that need to feel authentically Indian, instantly.

Where we've been

2023

Founded in Delhi NCR

Started with 4,000 hand-shot images across 12 categories.

2024

Creator marketplace opens

Independent photographers across India begin contributing and earning.

2025

Crossed 10,00,000 images

Expanded into video, and launched enterprise API access.

2026

AI-assisted discovery

Introduced conversational, semantic search — describe what you need, in plain language.

Licensing, in plain language

No legal jargon — just what you can and can't do with an image.

Standard License

Digital use — websites, social media, blogs, apps. Not for print or resale.

Extended License

Everything in Standard, plus print, packaging, and merchandise use.

Exclusive Rights

The image is taken off the market for other buyers — yours alone, on request.